01.09.2018, 11:28
Zitat:For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for.
But most of the two billion Mastercard holders aren’t aware of this behind-the-scenes tracking. That’s because the companies never told the public about the arrangement.
Quelle: bloomberg.com
Das meinte Frau Angela Neuland wohl neulich, als sie was von "Daten sind die Rohstoffe des 21. Jahrhunderts" oder so blubberte.
Die gute Nachricht ist: Für Besitzer einer Mastercard gibt es die Möglichkeit zum Opt-Out.